Bratz dolls dressed in sexualized clothing such as miniskirts, fishnet stockings and feather boas , clothing e. Psychologists at Knox College in Galesburg, Ill. Across-the-board, girls chose the "sexy" doll most often. Media consumption alone didn't influence girls to prefer the sexy doll. Recent books like "The Lolita Effect" Overlook TP, and "So Sexy So Soon" Ballantine Books, have raised concerns that girls are being sexualized at a young age, and Starr said her study is the first to provide empirical evidence for the trend. On the other hand, mothers who reported often using TV and movies as teaching moments about bad behaviors and unrealistic scenarios were much less likely to have daughters who said they looked like the sexy doll. The results were significant in two categories: 68 percent of the girls said the doll looked how she wanted to look, and 72 percent said she was more popular than the non-sexy doll. The APA report, which inspired the new study, cited widespread sexualization of women in popular culture. Starr studied the influence of mothers because there's more evidence that daughters model themselves after their mothers, but she believes that fathers may also play an important role in how young girls see themselves.
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